In Germany there are 58 public radio stations and 233 private stations, but few are heard throughout Germany. Radio FM is a regional media and the most important distribution channel. About 90 percent of all radio programs are heard on FM. However, although the average listener could hear up to 30 FM programs, he uses only 1.6 gram daily. The listeners conclude, the media researcher Karin Gatt and Walter Klingler "identify" themselves in "great extent" with their "favorite station". But is that really so?
radio was traditionally a Einschaltmedium. It has been deliberately, systematically and with "button" on. Only in the late 1970s was the use of radio "convenient". Clock radio came on the market and spread quickly. Every day could now automatically start with radio. Conscious power was no longer necessary, it was taken over by technology. At least in the bedroom ..... ( Next )
